![]() By mapping these domains, across both present and future, it provides an effective tool to understand what needs to change and what a solution may look like - as well as any assumptions or gaps.Ĭlick here to download an A3 PDF of the canvas. This framework encourages participants to think deeply about each through the lenses of current vs desired future. In order to create effective change, all three must be satisfied. I could bike to work, and use those bike lanes, but I think it's dangerous and I'm not fit enough.) Changing and influencing Paradigms is crucial to achieving the desired behavioural outcome. You may have excellent Systems, and identified Actions, but if the target cohort does not believe in or want to take that action, nothing will occur. Lets dig a bit deeper into the concept of the Iceberg Model of Culture. Yet, all of these float within a sea of Paradigms. Blog 10 Mins Iceberg Model of Culture UPDATED 2022 A Complete Guide Like an iceberg, the visible part of culture is only a small part of a much larger whole. So, Actions rest on a foundation of Systems. Systems support Actions, and without them, Actions would just sink.Īctions are what is done, Systems are what supports Actions. These aren't the visible actions you're looking to create, but they're intrinsic parts of the equation. Systems are the processes, logistics, and resources that underpin actions (E.g. Build up enough Actions and you start to form a cohesive mass of actions - which leads to consistent behaviours or habits. They’re the tip of the iceberg as they’re easy to see, yet only make up a fraction of the picture (E.g. Iceberg theory analyses three domains: Actions, systems, and paradigms.Īctions are the things people do, the events they attend, the actions they undertake, etc. It is a simplified, but effective framework. This canvas helps to understand and map different domains that need to be addressed in order to create deep and long-lasting change. Iceberg theory is spur:'s interpretation of the Systems Thinking Framework.
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